Bill Express Website

IPP

June 24, 2021

Background

Bill Express is the easiest, most secure, and most convenient bill payment service on the web today for the markets of the Jamaica, Trinidad & Tobago, Guyana and St. Lucia.
A website redesign of the brand’s visual identity will complement and amplify its customer impact.

Purpose and Goals

To provide users with a modern and responsive website that is safe and secure, navigable and user-friendly, expresses the brand image, has content tailored to their needs and funnels users to targeted solution-driven services.

“ Customers no longer buy just goods and services, they buy experiences. ”
~ B. Joseph Pine

Services

1 Website Strategy

2 Copywriting

3 User Interface (UI) & User Experience (UX)

4 Web Development

The Results

The user-centric design features enhanced content and visuals to support lower bounce rates and an improved user experience (UX).

Bill Express now has a website that is better equipped to actualize its vision to be the premiere bill payment solution for Caribbean people.

“ We create content that prospective customers are passionate about so they actually pay attention, transforming initial interests into conversions. ”
~ The IPP Philosophy

Join us in making perfection possible!

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