SUMMARYIt’s Pixel Perfect is one of the first companies in the Caribbean to create a functional bot. After months of research we recognized that millennials were messaging more than calling and that companies needed to find a solution to this new phenomenon – a form of customer service that was messaging based and instantaneous. After many months of research we stumbled upon the advent of Chatbots, which is a computer program that conducts a conversation via voice commands or text chats. Such programs are often designed to convincingly simulate how a human would behave as a conversational partner. Today, chatbots are part of virtual assistants such as Google Assistant, and are accessed via many organizations’ apps, websites, and on instant messaging platforms like Facebook Messenger. Non-assistant applications include chatbots used for entertainment purposes, for research, for customer service and social bots which promote a particular product, candidate, or issue.
Social Media Marketing
PR & Media Relations
CHALLENGEIt’s Pixel Perfect has been doing National Track and Field Event: Grace/ISSA Boys and Girls social media coverage for TVJ and Grace for a few years now, and we noticed that some users wanted instant access to real time updates while at home, on the road or at work.
INSIGHTPeople are now spending more time in messaging apps than in social media and that is a huge turning point. Messaging apps are the platforms of the future and bots will be how users access all sorts of services.
41% of Millennials say that they would be “truly satisfied” if they could use messaging to connect with companies and organizations where they do business.
Messaging apps reduce Customer Effort Scores to a minimum when compared to the other leading channels, particularly when using mobile devices.